Fiat Abarth 695 Tributo Ferrari All Chromed Up

The limited run Fiat Abarth 695 Tributo Ferrari special may come with its own bespoke Scuderia Red finish with contrasting grey racing stripes (among other unique features) but that hasn't stopped Japanese tuner Office-K from giving it a new shade – fortunately, not permanent.

The tuning firm covered the Ferrari-branded Abarth model's body in a flashy chrome vinyl wrap with racing stripes in the colors of the Italian flag.

Read more »

Fiat Abarth 500 Takes on Subaru Impreza WRX STI on Italian Track [Video]

The Abarth 500, especially when fitted with the 'essesse' performance package that lifts the 1.4-liter turbocharged engine's output to 160-horses, is a capable little beast for its size and price, but is that enough to challenge a previous generation Subaru Impreza WRX STI on the racetrack?

Well, as any driver with some experience on the circuit will tell you, it’s as much about the car as it is about the person sitting behind the wheel. That said, the Abarth 500 shouldn't come close to an STI in the right hands but it's plausible under certain circumstances.

Read more »

That's More Like it: Naughty 2012 Fiat 500 Abarth Ad [Video]

After seeing the lukewarm response to its U.S. market commercials on the 500C starring Jennifer Lopez (…or was that the other way around?), Fiat's marketing division put its act together and presented a more appropriate ad for its 2012 500 Abarth, which was unveiled today at the Los Angeles Auto Show.

The new advertisement conveys the message that the 160-horsepower 500 Abarth is a naughty little Italian city car in a cheeky but tasteful way. The 1-minute long commercial concludes with the female voiceover, "The Fiat 500 Abarth. You'll never forget the first time you see one".

You can take a look at the clip for yourself in the video after break.

Read more »