Brooklyn Designer Creates Autodromo Watch Line Inspired by Car Instrument Gauges

Bradley Price is 31-year-old product designer from Brooklyn, New York, with a special passion for cars and a pretty creative mind. Combine those two and you get an interesting mix.

A couple of years ago, while driving his red 1983 Alfa Romeo GTV6 2.5 (yes, he's our kind of guy), Price had an inspiration: design a line of watches loosely inspired by sports car instrument panel gauges. Upon returning home, Price went to the drawing board and began rendering watch faces based on car gauges he admired.

The Brooklyn native continued to work on the designs of both the watch faces and casings and ended up creating a new company named Autodromo for his products.

“There are so many wonderful gauge designs from the 1960s and ’70s that I love,” Price told the New York Times in a recent interview. “I did some research and saw that no one was doing that for watches.”

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Marchionne Gives North America Priority Over Europe for Alfa Romeo's Future Plans

Fiat-Chrysler CEO, Sergio Marchionne, announced that he will appoint a boss for the Alfa Romeo brand exclusively for the North American market. This is because the Italian carmaker’s return to the US after a 17-year absence will be his top priority, relegating Europe, in which Alfa’s sales are disappointing, to second place.

“We are going to target the US market first and work our way back to Europe”, Marchionne said in an interview with Autonews Europe. “We have run market tests on the desirability of the Alfa brand in the US and, not withstanding our long absence from the market it’s still one of the best brands in the world. I think we need to go back and grab it.”

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