The commercial shows the 300C sedan cruising through Detroit and then emerging through a tunnel in the streets of London, where it is joined by the rest of the brand's UK line-up. It is very similar to this ad only now we see Chrysler's re-badged Lancia models as well.
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The Mopar '12 300 will be built in a limited run of 500 units, all of which are painted in a black exterior finish with bespoke Mopar appointments such as the black chrome grille and accents, tinted lights, blue pin stripes on the profile and hood, plus “Mopar 75” fender badges and a set of color matching 20-inch forged alloy wheels.
The Chrysler division's tuning and performance arm also made changes to the interior that features black leather with blue accent stitching on the seats and steering wheel, a unique Mopar shifter handle, special sill plates and badges, and matte carbon hydrographic accents on the instrument panel and center console sections.
But now, Gwynn's custom-made Chrysler 300 has popped up for sale at Beverly Hills Motor Cars in San Diego with the dealer asking for US$27,950 (€21,700).
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The 300 Luxury Edition is powered by the regular model's 292HP 3.6-liter Pentastar V6 engine matched to a standard eight-speed automatic transmission and the choice of rear- or all-wheel drive.
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This is the first recorded case of a non-GM vehicle fitted with the aftermarket mirror, which encompasses the OnStar system, that was stolen and recovered by the police since the company introduced it into the market earlier this spring.
"OnStar advisors typically assist in the recovery of more than 500 stolen General Motors’ vehicles each month, but helping to recover a competitor's stolen vehicle is a new undertaking," GM said in a statement.
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And truth to be said, most of the times, your average buyer doesn't know what's hiding under the sheetmetal nor if the vehicle in question is identical in many ways to a model bearing a different badge, because what he or she sees and feels are indeed different.
The trouble starts when carmakers engage in blatant badge engineering, simply placing a different grille and a new logo on the steering wheel and calling it something else.
And that's where the problem lies for Fiat and Chrysler. The automotive alliance recently revealed a trio of Lancia models in Europe: the Thema sedan, Flavia Cabrio and the Voyager MPV, which are nothing more than rebadged versions of the Chrysler 300, 200 Convertible and Town & Country respectively.
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“See it Through” is a 1917 poem by Michigan poet laureate, Edgar A. Guest. The carmaker says that it's appropriate since it exemplifies the comeback of Detroit and Chrysler.
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Of course this does not mean in any way that we don't appreciate some raw American V8 power, and there's a lot that going on with the conceptual Chrysler 300S 426 that is on display at the 2011 Los Angeles Auto Show.
The concept is a joint project between Chrysler and its Mopar brand, which basically dropped a 426 cubic-inch [equal to 7.0-liters] Hemi V8 crate engine under the hood of a Chrysler 300S.
The company didn't release any performance figures, but our guess is that it's either the all-aluminum 426 Generation III Hemi V8 that is rated at 540 horsepower and 530 lb-ft of torque, or the more recent 426 Gen III High Output HEMI V8 with a monstrous 590-horsepower on tap. Either way, that's a whole lot of ponies…
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The Italian firm's first full-size saloon model after the ill-fated Thesis was discontinued in 2009, is one of two models to emerge from the alliance between Lancia and Chrysler, the other one being the Town & Country-based Voyager MPV.
The Thema is in essence a Chrysler 300 wearing Lancia badges and as such, it was an easy and cheap solution for the Fiat Group to expand Lancia's range upwards without sinking valuable resources into the brand that was once famous for its achievements in the World Rally scene.
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Unfortunately for Chrysler, it has also caught the attention of the Made in the USA Foundation, which filed a complaint with the Federal Trade Commission against Chrysler's claims for false advertising. And it’s not only Chrysler as the non-profit consumer group is also targeting Ford for the same reason.
David Champion, senior director of Consumer Reports' Auto Test Center, lauds the 300C as having a “quick, muscular 5.7-liter V8 engine… responsive handling and a more comfortable ride."
Though only ranking near the middle of the pack, the 300’s score is a huge leap from the pitiable 64 given to the previous model. The car impressed the editors and engineers at Consumer Reports so much that they hailed it as "the best Chrysler sedan we've seen in decades."
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